How to sell art

Making money as an artist isn't always easy – particularly when you're first starting out. But selling art and earning an income from doing what you love really is possible. Here's how.

Credit: fratello (bank note), Lunatictm (blue background) – Shutterstock

If you're hoping to find a new loving home for your artworks, and make some money in the process, you've come to the right place.

There are so many great ways to sell art, including online, in galleries, at art fairs and even straight from your studio. The key to making a good income as an artist (as well as being super talented, of course), is finding out which approach to selling is most suited to you.

To help, we've gone through 14 of the best and most effective ways to sell art below.

14 best ways to make money as an artist

These are the easiest and most effective ways to sell art and earn money:

1. Apply to sell via art sites

   

   Credit: WAYHOME studio – Shutterstock

   If you haven't yet applied to join an art site as a seller, we'd definitely recommend it. It's up there as one of the very best ways to sell art online and make money.

   To become a seller on some art-selling websites like Artsy and Artnet, you're required to have an established demand in the art market. But this isn't the case for all online marketplaces.

   Here, we'll go through a couple of the top online art sites for independent and emerging artists: Artfinder and Saatchi Art.

   

   Artfinder

   Artfinder focuses on helping independent artists who are unrepresented by galleries find a platform to sell their art. If your application to sell art on Artfinder is successful, you'll be responsible for setting up your own listing and managing your art shop on the site.

   Happy to take commissions? We'll talk about making money from art commissions in a bit more detail later, but this would be an option for you on Artfinder. You can highlight on your shop that you're open to commissions and buyers will be able to approach you to place orders.

   These are the seller fees on Artfinder:

   • Starter Plan – You won't be charged monthly fees on this plan, but you'll be charged a 45% commission per sale*, and only be able to sell a maximum of 30 works before needing to upgrade the plan.
   • Standard Plan – Commission goes down to 40% per sale*, but there is a monthly fee of £4. You can sell an unlimited number of artworks on this plan.
   • Professional Plan – As with the Standard Plan, you'll need to pay a commission fee of 40% per sale*, and the monthly fee is £10. You can sell an unlimited number of works on this plan and it lets you access additional features like seeing artwork performance reports and platform sale trends.

   * Commission is calculated based on the total artwork retail value (which you set) and does not include shipping fees.

   The above fees are correct at the time of writing. To find out more about the plans on Artfinder, including a breakdown of which features are available with each one, click the link below.

   Sell on Artfinder »

    

   

   Saatchi Art

   On their website, Saatchi Art describes itself as "the world's leading online gallery", making them a great choice for any artist hoping to expand their audience (or any artist full stop, really).

   Applying to sell art online through Saatchi Art is pretty straightforward. First, though, it's worth reading through their advice for prospective sellers. In particular, give clear and detailed info about yourself, including your art education.

   And, if you've exhibited your work in any physical art displays, mention this.

   At the time of writing, Saatchi Art doesn't charge monthly subscription costs but they usually will charge a 40% commission for the price of each original artwork sold. However, if you sell open edition prints, the 40% commission applies to the profit on each sale (i.e. the final sale price, minus any production costs).

   Sometimes Saatchi Art runs promotional offers to collectors, potentially offering 10% – 20% off. The commission applies to the sale price, so if anyone buys an original painting of yours at a reduced price, you'll receive 60% of the amount they pay.

   Sell on Saatchi Art »

    

   The commission costs on art sites tend to be lower than in galleries (where it's often around 50%). Although, you might miss out on unique opportunities.

2. Network with art buyers

   When you first start out as an artist, it can feel daunting to know where to begin meeting potential buyers for your art. But, luckily, there are so many opportunities to meet art dealers and buyers. The important thing is to be confident.

   Galleries usually host a fair amount of exhibition openings throughout the year. As an opportunity to get the first pick of new and exciting art, you can pretty much guarantee that they will attract keen buyers and collectors.

   A lot of exhibition openings will be open to the public, but you'll usually need to RSVP to get added to the guest list. Check the gallery's social media and website for info about who to contact ahead of the event.

   When you're there, talk to as many people as you can. It's also wise to arrive armed with images of your art to show, and maybe some business cards to hand out, too.

   You're unlikely to make a sale there and then, but building up a network of potential buyers and other art enthusiasts is essential.

   It could be that you meet somebody who is interested in buying one of your pieces. Or, you may even end up impressing the curators and directors at galleries. This could then lead to you actually consigning your work to them (i.e. agreeing for them to represent and sell your work) – which brings us to our next point...

   If you're looking for new business cards, try sites like VistaPrint and Moo which have a huge range of design options to choose from.

3. Approach commercial galleries

   

   Credit: Iryna Inshyna – Shutterstock

   When attending exhibition events, talk to as many people as you can – including the directors and curators of the gallery.

   While they might not necessarily decide to start representing your artwork after the first meeting, taking the time to build up a relationship with them could really help. Show an interest in the works that they're showing, ask lots of questions and become a familiar face at their exhibition openings.

   Even if they don't think you're ready for gallery representation right now, this in itself is a great chance to find out what you could do to develop your work.

   Artists who are represented by well-established galleries can access some amazing opportunities. These could include having their work exhibited at major art fairs, getting interviewed by art critics and having their art promoted by a trusted name to potential buyers.

   However, these opportunities usually come with quite high commission costs. It can vary, but art gallery commission rates are often around 50% of sales.

   If you think the suggested commission charges are too high, before signing anything, try to haggle the fees down in the contract between you (the artist) and the gallery.

4. Create a strong portfolio website

   Whether you're first starting out or you've already made a name for yourself, creating an artist portfolio website that showcases your work is a very good way to boost your art sales online.

   Not sure where to start? It's super easy to create a website using sites like Bluehost (you can get a 74% discount and a free domain name with our link). Our guide to creating a website explains the key things to know.

   When developing your website, include lots of high-quality photos of your artworks and make the site visually appealing. The website needs to reflect your artistic skills.

   It's definitely worth adding an 'about me' page with a bit of insight into your artistic background and interests. This can include info about your education if you study a relevant subject like fine art, graphic design, textiles or art history.

   As well as using the site to present your credentials, give a little insight into your personality, too. Try to write the site's copy in a tone and style that feels natural to you. Art is, after all, very personal, and potential buyers will likely be keen to know about the real person behind the artworks.

   Once your website is set up and you're ready to start selling art online, highlight which artworks are for sale, how much they cost to buy and info on how people can contact you. It's a good idea to have a contact form on the site, as well as your number, email address and links to your social media profiles.

5. Enter art awards and competitions

   Although this one's not technically a tip about selling art, entering art awards and competitions can be a brilliant (and lucrative) way to make money as an artist.

   There are art competitions happening throughout the year, many of which come with cash prizes of hundreds, or even thousands, of pounds.

   While it's not necessarily easy to win money in competitions, it really can be done. Someone's got to win!

   It's essential to read the brief carefully. The key to standing out in art competitions is creating a piece that fits the judges' criteria, but is still creative, unique and extremely high-quality. Out of potentially hundreds of submissions, you want yours to be the one they remember.

   Our content editor, Lauren Allen, has entered art competitions and awards:

   I studied Textiles and Surface Design at university and won several awards and competitions during my time as a student and graduate.

   Not only did some offer cash prizes, but they looked good on my CV and I used them as a talking point when attending interviews. Winning awards while you're still at uni can be a huge help at the start of your career!

   Talented at crafts? Check out our list of the best things to make and sell.

6. Sell images of your art to stock websites

   

   Credit: KaptureHouse – Shutterstock

   It's not just your photographs that you can sell to stock-image websites. If you make any form of visual art, whether illustrations, fine art paintings or videography, you can sell your artworks online as stock images and videos.

   On sites like Shutterstock and Alamy, you can find loads of pictures of artworks that artists are selling through the site. They can vary from detailed portraits to abstract designs, to painted blocks of colour that stock-image buyers can use as backgrounds in digitally edited pictures.

   Remember that as a stock image seller, you wouldn't have control over who buys a licence to use the image, or where the image is used. For example, it could be used in adverts for products that you wouldn't choose to promote.

   Also, if you have any artworks that you wish to sell as original works of art, we would strongly advise against submitting images of them to stock image websites. This would become complicated when selling the physical piece as you couldn't quite promise the buyer full 'ownership' of the work if numerous others have also bought a license to use an image of it.

   That said, it would be an amazing way to sell digital art, where the artwork doesn't have the same physical existence as, say, a painting on canvas.

   While this can be a great way to earn a passive income from your art for some artists, it won't be right for everyone. If you're focusing on selling original works of art, we'd suggest trying some of the other points in this list instead, like this next one...

   On Alamy, students at participating unis can keep 100% of the sales price of their images for two years. Find out more in our guide to the best stock image sites.

7. Apply to sell at art fairs

   Art fairs are big events in this industry. The top fairs will attract some of the most influential people in the art world, including art dealers, gallerists, curators and artists. There will also be plenty of casual art fans who attend them as days out.

   Unless you're already represented by an art gallery, you're not usually able to exhibit your work at Frieze and London Art Fair (arguably two of the most well-known art fairs in the UK). However, there are some fairs that accept applications from individual artists or artist collectives.

   The Other Art Fair is worth applying for as an artist. It's presented by Saatchi Art and runs fairs across the world, including in London. Keep an eye on their website and social media channels to find out when applications for artists are open.

   To find art fairs that are local to you, have a quick look on Google and identify ones that would suit you and your artwork. Each fair's website should include details about whether applications are open to individual artists, along with guidance on how to apply.

   If you do manage to secure a place to exhibit your work at an art fair, be open and friendly throughout the day and chat with as many visitors as you can. It would be ideal to arrange sales on the day, but try not to be disheartened if this doesn't happen.

   Deciding whether to buy a work of art (particularly if it's got a high sales price) can take time. Make sure you hand out business cards to anyone you chat with at the fair. And, once visitors have had time to think through the decision, they might get back in touch to buy your art.
   

8. Promote and sell your artwork on social media

   

   Credit: Flamingo Images, Pinone Pantone, Avector – Shutterstock

   When you're first establishing your art career, it's pretty much essential to have an online presence to widen your audience and be easily contactable by potential art buyers.

   TikTok and Instagram are focused on visual media, making them excellent ways for artists to sell art online. They let you show your art to thousands of people around the world who would have otherwise had very slim chances of discovering your work.

   That said, selling art on Instagram, Facebook and other social media channels isn't always easy. A lot of time and effort needs to go into maintaining successful business accounts.

   On top of this, social media is notorious for being distracting and will harm your productivity levels if you're not careful.

   Essentially, when using social media to attract new fans to your art and increase your sales, you need to approach it as part of your job as an artist. Be savvy with it and keep the focus on selling your art, making sure your social media content is engaging and reflective of your work.

   Once your portfolio website is set up, you can link to it from your social media profiles.

9. Get more art commissions

   If you don't already, a brilliant way to boost your sales is by taking paid art commissions from friends, family and members of the public.

   The first step to getting art commissions is to let people know that you're open to creating made-to-order artworks. For example, if you have a social media page dedicated to your art, adding something like "DM me for commissions" is a simple but effective way to encourage people to get in touch.

   Also, the more commissions you do, the easier it could be to get additional orders. When you complete commissions, share examples on social media and your website, posting reviews from happy customers alongside them.

   To improve the commercialisation of your work further, it helps to find a niche to focus on for art commissions. For example, if you're skilled at achieving likeness when drawing or painting animals, you could take commissions for pet portraits.

   You could even start selling art on Etsy, highlighting on your listings that you are able to personalise the artworks for the buyer.

   Remember that if you're earning cash as a self-employed artist, you'll need to fill out a self-assessment tax return each year.

10. Create an art book

    If you've got a strong (and pretty sizeable) body of work, an art book could be the perfect way to sell your art without actually parting ways with the original pieces.

    This could be a book entirely made up of images of your art. But, if you feel confident to add your own writing alongside the images, this might help to widen the book's appeal.

    There would be the option to apply for book deals. However, unless you're already well-established as an artist, it would probably be quite tricky to attract the attention of publishers and convince them to publish a book about your art.

    Instead, you could self-publish an eBook and follow our top tips on how to monetise it.

11. Illustrate book covers

    

    Credit: BongkarnGraphic – Shutterstock

    If you don't fancy the idea of creating an entire book or eBook, why not design the cover of a book for someone else?

    Working as a book cover designer can be a full-time career. Alternatively, it can be a good way to make money in your spare time on a freelance basis.

    To find authors who are keen to hire people to design their book covers, you could advertise your freelance design services on Fiverr.

    There are lots of ads on there by book cover designers. To stand out, include a few images that reflect your design style and skills and research what the going rate is among other freelancers.

    To secure more gigs on Fiverr, you'll want to charge a fee that is reasonable and reflective of the quality of your work, but still competitive compared to the other freelancers on the site.

12. Host open studio events

    If you're fortunate enough to have an art studio, whether one that's just used by you or shared with other artists, opening it up to visitors for the day would be a great way to meet new potential buyers.

    This would let you cut out third parties and arrange sales directly with buyers – meaning you can sell your art for free, without any fees.

    It's a good idea to open up the studio on an RSVP basis.

    By asking people to confirm in advance that they'd like to view your studio, you can arrange for them to attend at different parts of the day. This way, you'd be able to chat properly with each visitor, hopefully increasing your chances of fully engaging with a buyer and selling your art.

    At an open studio event, we'd recommend displaying a mix of finished works that are available for sale, as well as some works in progress.

    Visitors will likely be keen to know how you work, what your creative process is like and what to expect from your finished art pieces – as well as, of course, how to buy your art.
    

13. Open a Shopify shop

    Shopify is another way to sell your art online. As a customizable e-commerce platform, they make it super easy to create a website that reflects your brand as an artist.

    Not sure if it's for you? Try signing up for a three-day free trial. If you decide to go ahead, you'll get your first month for £1, and from then on plans start from £25 a month (or £19 a month if you choose an annual plan).

    While there are additional fees when you make a sale, Shopify has lots of handy tools to help you analyse data and increase profits from your art business.

    For tips on how to get started, read our guide to making money on Shopify.

14. Sell NFT art

    In case you're unfamiliar with NFTs (Non-Fungible Tokens), they're digital files that are unique to the owner and stored on a blockchain. We explain blockchain technology in more detail in our Bitcoin explainer guide, but it's essentially a secure way to verify the ownership of digital items.

    As an example, Saatchi Art has entered NFT space. There are also some online marketplaces that focus on NFT art such as SuperRare.

    It's easy to see the appeal of selling art in this way. It allows your work to exist in a digital format, yet still be bought, sold and owned as an original work of art.

    However, there are drawbacks to selling these kinds of artworks. One issue is that the NFT art market is pretty volatile, and sales dropped in 2023 from where they had been the two years previously.

    On top of this, NFTs, like cryptocurrencies, are extremely energy-intensive to create so they have a big environmental impact. For anyone looking to reduce their carbon footprint, they're perhaps best avoided.

    If you're interested in selling NFT art, take the time to do thorough research, look into the potential risks and carefully consider whether it's right for you.

    To find out more, check out our guide that explains what NFTs are and how they work.

Ever considered selling art on Amazon Handmade? See our guide to making money on Amazon to find out more.